What is SEO and why is it important for Blog? This question often troubles many new bloggers. In this digital age of today, if you have to come in front of people, then online is the only way where you can be present in front of crores of people simultaneously. Here either you can present yourself through video or you can reach people through your contents.
But to do this, you have to come in the first pages of search engines because these are the pages which visitors like more and trust also. But it is not that easy to reach here because for this you have to do proper SEO for your articles. It means Your Article have to be properly optimized so that they can rank in the search engine. And its process is called SEO.
At the same time in this article, we will get information about what is SEO and how to do it. Like this, SEO is the life of Blogging. This is because if you want to write any good article, if your article is not ranked properly then the chances of getting traffic in it are negligible. In such a situation, all the hard work of the writers goes into the water. So if you are serious about blogging, then you must keep information about SEO. By doing this, this will be useful in your work later. There are no such rules of SEO, rather they are based on some Google Algorithms and it constantly changes.
SEO is a process by which we can increase the organic ranking of our website in search engines.
In simple words –
SEO is all the ways by which we can bring our website to the top of search engines so that more and more people see it.
Traffic on the website is important because where there is a crowd there is also money.
There are some fundamentals of SEO which are always the same. So it is important that Bloggers always keep themselves updated with new SEO techniques. With this, you will be aware of the trends going on in the market, so that you can also make necessary changes in your articles, which will help you rank later.
What is SEO?
SEO or Search Engine Optimization is a technique by which we bring our page to the top in search engines. We all know what a search engine is. Google is the most popular search engine in the whole world, apart from this, more search engines like Bing, Yahoo etc exist. With the help of SEO, we can keep our blog in first position on all search engines.
For example, if we go to Google and search by typing any keyword, then Google shows you all the contents related to that keyword. These contents which we see all come from different blogs. The result we see at the top is at No.1 rank in Google, only then it has retained its place at the top.
On the First Position means that SEO has been used very well in that blog, due to which it gets more visitors and that is why that blog has become popular. SEO helps to bring our blog to No.1 rank in Google. This is a technique that increases the number of visitors in your website by placing it on top of the search result of the search engine. If your website is at the top of the search result, then the internet users will first visit your site itself, which increases the chances of getting more traffic in your site and your income also starts to be good. It is very important to do proper SEO to increase organic traffic on your website.
Why is SEO Important?
When more than 90% of people do some search on a search engine like Google, then only visit the websites that came on the first page. Few people go to the second page, If They didn’t get the information that They are searching for.
- SEO is necessary to increase the traffic on our website or blog.
- By doing SEO, we can come to the top page without paying Google.
- Nowadays, if you want to know about anything, then people first search on google.
- In this way, if your website comes on the top page of google
Suppose I have created a website and published good high quality content in it too, but if I did not use SEO, then my website will not reach people and there will be no benefit to build my website. If we do not use SEO, whenever a user searches a keyword, if there is any content related to that keyword in your website, the user will not be able to access your website because the search engine will not be able to find our site.which will make it very difficult to have traffic in your website.
Understanding SEO is not so difficult, if you learn it, you can make your blog better and increase its value in the search engine. After learning SEO, when you use it for your blog, then you will not see it’s result immediately, for this, you have to be patient and keep doing your work. Because the fruit of patience is sweet and you will definitely see the color of your hard work.
Types of SEO –
There are two types of SEO.
- Onpage SEO
- Offpage SEO.
The work of these two is completely different, let us also know about them.
On page SEO work is done in your blog. This means properly designing your website which is SEO friendly. Use the template in your website by following the rule of SEO. Writing High quality content and using good keywords That are most searched in search engine.
Using keywords in the right place in the page like Title, Meta description, Keyphrase, Permalink, Using keywords in content makes it easy for Google to know What your content is all about and helps to quickly rank your website on Google First page. With which the traffic of your blog increases. Here we will learn about some such techniques with the help of which we will be able to do Onpage SEO in a better way to our blog or website.
1 – Speed Up Your Website –
Website speed is a very important from the point of view of SEO. It has been found from a survey that any Visitor stays at most 5 to 6 seconds on a blog or website. If Your Website does not open within this time, then People leave it and migrates to another website. And this is also applicable for Google because if your blog does not open soon, then a negative signal reaches Google that this blog is not that good or it is not very fast. So keep your website speed as good as possible. Here I have given some important tips by which you can Speed Up Your website –
- Use simple and attractive theme
- Do not use more plugins
- Use Compressed Images
- Use W3 Total cache and WP super cache plugins
- Don’t use any high quality background image in any webpage.
- Use a plugin to minify CSS and Java Script like Autoptimize etc.
2 – Title Tag –
Make the title tag in your website very attractive That Start with How, What, etc so that if any visitor reads it, then click it on your title as soon as possible, this will also increase your CTR. Do not use more than 65 words in your title because Google does not show the title tag in google searches after 65 words. Use Yoast SEO Plugin To do Onpage SEO it is free of cost and very helpful.
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3 – Do Proper Website Navigation –
It should be easy to move around in your blog or website so that no visitor and Google have any problem in going from one page to another. Set a Proper Navigation to navigate visitors to website’s Other Pages.
4 – write the matched URL (Permalink) with the post –
Always keep the url of your post as simple and short as you can. Make it According to the post title or topic. with Permalink Visitors should understand what is your post is all about.
5 – Internal Linking –
This is a great way to rank your post. With this, you can interlinking your related pages with each other. With this, all your Interlinked pages can be easily ranked. Write post and interlink your website other post that will help visitors to find more information, and they will visit to other pages.
6 – Image’s Alt Tags –
Make sure to use images in your website post. Because you can get a lot of traffic from images, so do not forget to put ALT TAG in it while using the image. There are a Lot of Benifits of Using Images in your post like –
- If You Use only Content to your blog post, no body read it completely because visitors will become tired of reading imageless article.
- Images gives you article a practical and attractive look.
- If you use images in your blog post it is easier to understand what The article is about.
- it improves your post ranking, when people searches the images of that particular topic then your post image redirect visitors to your article.
7 – Hight Quality Content –
As we all know about content, this is a very important link. Because Content is also called King and the better your content will be, the better will be the valuation of the site. Therefore, write content of at least 1000 words. With this you can also give complete information and it is also good for SEO. If you want to rank Your post On Search engine’s first page you have to beat your competitor. That Means The Quality Of Content shold be better than any other website and word count is also more than any other website, That will help your Article to Rank on First page.
8 – Heading –
Special care should be taken of the headings of your article as it has a great impact on SEO. The title of the article Should be in H1 Tag and after that you can nominate Sub headings from H2, H3 etc. Your artcile should have these Heading tags, if you take care of headings in your artilce it will help you to improve SEO.
9 – keyword –
you must use the focus keyword When writing an article, use LSI Keyword. With this, you can easily link people’s Searches. BOLD important keywords with it so that Google and visitors know that these are important keywords and will attract their attention. Do a Proper Keyword Research Using tools.if You want to know about Keyword Research.
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In off page SEO, we have to promote our blog like going to many popular blogs and commenting on their article and submitting a link to our website, This Process id Called Backlinking. Backlink makes the website very profitable.
If You want to Know more About Backlinks,
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Make an attractive page of your website on social networking sites like Facebook, twitter, Quora, Reddit, Linked In etc and increase your followers. this process will increasing more visitors to your website. Those who are very popular in blogs submit guest posts on their blog, this will let the visitors coming to their blog know your Website and traffic will start coming to your website.
Here, I will tell you about some Off Page SEO Techniques, which will prove Your Website SEO.
1 – Search Engine Submission –
You should submit your website correctly to all search engines.like Google Search Console, Bing Webmaster Tool etc. These are mostly used Search engines add Your Website to These Search engines and submit post URL in these Webmaster Tools.
If You want to Know more About Google Webmaster Tools,
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2 – Web Directory Submission –
Your blog or website should be submitted in a directory with popular high PR. After Publishing a Article on Your Website Make Sure you will submit to web directories. It will also help you to get more visitors to your website.
3 – Bookmark –
The page and post of your blog or website should be submitted to the websites containing the bookmarking.It is also Help in to improve SEO of your website.
4 – Social Media –
You Should use Social Media to promote blog posts on social media. you can get high number of visitors to your website from social media. Make pages and Profiles on Social Media Plateforms like Facebook, Twitter, Linked In, Reddit etc.
5 – Use Q & A Websites –
You can Use Questions and Answer Website Like Quora, Yahoo Q & A etc.When You join these Populer Websites You can answer The questions and drop a link of your website.it will increase the traffic to your website and you get High quality Backlinks that will help you to Rank Your website on First page.
6 – Blog Commenting –
Blog Commenting is also a Way to get Backlinks. Visit Other websites Related to your website Niche and so comments on their blog post and drop your website’s Link.It will Increase your website traffic and you get backlinks.
7 – Guest Post –
You get a option of Guest Post in Many websites, Even Our Website sdigitalworld.com is Also Provide you the option of guest post. Actually it is very hard to do Guest post Some of websites do not allow you to post your article in their websites. Because when any visitor visit any website where you did Guest post you also drop your website link there so it will help visitors to know and visit your website.
many website do not allow Guest post, Some website are allowing But You have to take permission of them to do Guest Post if They allow you Then you can do.It is dificult to get the permission.
Some of websites Charge for Guest Post But On our Website it is Totally Free, If you want to do Guest Post Write an High Quality Article and Visit Our website sdigitalworld.com and submit guest post.
What is Local SEO?
The answer is hidden in this question. If you dissolve Local SEO, then it is a complement of two words Local + SEO.
That is, keeping in mind a local audience is called Local SEO. This is a technique in which your website or blog is specially optimized so that it can rank better on the search engine for a local audience.
By the way, with the help of a website you can target the entire internet, while if you want to target only a paticular locality, then for this you will have to use Local Seo. In this, you have to optimize your city name,Particular Area while the address details will also have to be optimized simultaneously. At the same time, say it in a narrow manner, then you have to optimize your site in such a way that people can know you not only online but also offline.
If you have a local business, such as a shop, where people come to visit you often, then if you optimize your website, in such a way that people can reach you easily in real life. . If here, you only target a local area of your own and seo optimize your site accordingly. Then this type of SEO is called “local SEO”. Many people have many doubts about SEO and Internet Marketing. They think that these two are often the same. But in response to this, I want to say that SEO is a type of tool, they can also call it a part of Internet marketing. Internet marketing makes it very easy to use it.
Difference Between SEO & SEM –
The main difference between SEO and SEM is that SEO is an important part of SEM. Let’s know about both SEO and SEM. The main objective of SEO is to optimize your blog / website properly so that it can get better ranking in the search engine. At the same time, with SEM you can get more than SEO. Because it is not only limited to free traffic but also includes other methods such as PPC advertising etc. If you have a blog or a website, then you will know a lot about basic seo and how it works.
Organic & Inorganic Results –
There are mainly two types of listings on SERP (Search Engine Result Page).
We have to pay Google for Inorganic Listing.Organic listing is free, that is, we can come to the top page of Google without paying any money.
But for this you have to do SEO first. You must have understood what is SEO & How to do it?.
If you have any doubts regarding to this article or you want that there should be some improvement in it, then Do Comments below. Now you can feel free to answer what is SEO. With these ideas, you will get a chance to learn something and improve something.
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